Peerbound for Web Setup

Your customers are already sharing great feedback. Peerbound for Web helps you bring that proof directly onto your website. Showcase moments, reviews, and stories that build credibility and drive conversions.

The widget pulls content straight from Peerbound and displays it in a responsive, fully customizable grid that aligns with your brand. There’s no need for manual updates, new proof is automatically added to the top in reverse chronological order. If a customer churns or you remove content from Peerbound, it’s automatically removed from your site as well.

Peerbound for Web Quick Start

Log in to Peerbound and navigate to the Website Embed tab in Settings

Create and name your new embed

You can use multiple embeds across your website. For example, you might display moments in one section and stories in another.

Each placement requires its own embed configuration, so you’ll need to create and configure separate embeds for each use case. There is no limit to how many embeds you can create.

Set your content preferences

• Choose which content you want to display: approved moments, reviews, and/or stories

  • For moments, select which moment types to include

  • For reviews, you can set a minimum rating

Enable Filters

Choose up to three CRM fields to filter your embed content by. You can use any string-based field configured in your Page Filters. This is especially useful for industry-specific landing pages, where showing the most relevant proof can meaningfully improve conversion.

AEO Optimization Proof Page

AI engines and search algorithms increasingly prioritize third-party proof. Peerbound for Web is designed to surface your customer proof in a way that supports both AEO and SEO.

Peerbound can generate a dedicated page that aggregates all of the customer proof displayed across your website. You can choose to enable or disable this page based on your preferences. The page is statically rendered, allowing AI crawlers to easily index and interpret the content.

When enabled, the page becomes discoverable in AI-powered search and chat experiences, helping your customer proof appear when prospects are researching your product.

Set your Appearance and Styling preferences

Appearance

• Choose the number of advocacy items to display (from 10 to 50)

• Select the advocate avatar display style (avatars are pulled from LinkedIn):

  • Display both the user’s profile picture and the company logo

  • Display the company logo only

• Choose whether to display the “Verified by Peerbound” badge

Styling

Fine-tune colors and spacing to match your brand. Visit Peerbound's documentation for more advanced styling options.

• Customize the accent colors

  • Background color (for each quote card)

  • Primary text color

  • Secondary text color

  • Card border color

  • G2 review star color

• Customize the size and spacing

  • Grid gap (spacing between cards)

  • Card padding (space between content and edges)

  • Border radius (corner roundness)

  • Review star size

Preview your embed

• Scroll down on any tab to view the preview

• This shows how your Peerbound content will appear on your website

Embed the Code

Once you’ve finalized your settings, copy the embed code and paste it into your website. You can find the code in the Appearance or Styling tab.